Press Room

bet365 Transitions to Object Storage with SwiftStack

bet365, the world's largest online gambling company, has chosen object storage by SwiftStack to upgrade its storage platform and address challenges its experiencing with traditional SAN, NAS and tape storage. Bet365 is working with SwiftStack to help reduce the complexity and cost associated with managing the massive amount of data generated by its business.

"As our data footprint continues to grow on a massive scale, it's becoming more challenging to store, access and manage," said James Nightingale, Principal Systems Architect, bet365. "We currently have over 3 petabytes of block storage on SAN and NAS systems. It's an expensive way of doing things and challenging to scale."

After a successful Proof of Concept, SwiftStack was chosen because of the simplicity of the solution, and the initial deployment will be hosted across two of bet365's primary data centers.

"We looked at a few alternatives but felt that SwiftStack's laser focus on object storage best suited our needs. By adding more functionality or by including object storage in existing solutions, other vendors had made their products less effective and overcomplicated," said Nightingale.

The company tested offerings by other vendors, but none of them allowed for expansion across multiple sites and regions without significant complexity and cost burdens.  This was a must-have for bet365, and with SwiftStack, the company is already looking to scale its object storage platform out to other core data centers, where the simplicity of the underlying SwiftStack architecture really pays off.

"The SwiftStack platform can grow with the business, when and where the business needs it," said Nightingale.

The move to object storage will also give the company greater access to and control of its varied data sets and enable bet365 to leverage the cost efficiencies of commodity hardware and open source software.

"Our SwiftStack solution means we no longer need to use enterprise grade servers and software. This is the first time that bet365 will host a production system on commodity hardware with open source load balancer technology," said Nightingale.

In addition to its SAN and NAS systems, bet365 has traditionally written a large quantity of its data to tape and stored it offsite. Once offsite, it's a real challenge to access. Initially the SwiftStack solution will ensure that bet365's data can be stored online where it can be easily accessed and managed by the infrastructure team.

"Today, this is very much an infrastructure initiative. However, we are certain that as the wider organization engages and benefits from the new solution, we will build further use cases across the business," said Nightingale.

The SwiftStack solution is expected to go live in the third quarter of 2016.

"The most demanding new web applications with millions of concurrent users simply require a new breed of storage for their data," said Joe Arnold, Founder and CPO, SwiftStack. "We are always pleased to work with innovative organizations at the vanguard of technology, and are honored to have been selected as the object storage solution for bet365's platform."