Press Room

TECH ALERT: Industry trend toward more automation will simplify deployment of hybrid cloud and multi-cloud

SAN FRANCISCO – August 1, 2017 – The recent Cisco Live event in Las Vegas included more than 1,000 educational sessions, hundreds of hands-on demonstrations, and one recurring theme: simplicity through automation. As enterprise technology grows more sophisticated, and able to manage workflows and applications based on policy, the result will be faster, more reliable, and more cost-effective deployments even of complex infrastructures.

According to experts at SwiftStack, a company that powers hybrid cloud storage for enterprises, this trend toward increased automation eases the inefficiencies inherent in large-scale storage architectures. Like Cisco’s own UCS Storage Servers, which include automated management to configure and provision quickly, hybrid cloud and even multi-cloud environments will be simple to create and manage.

“Even petabyte-scale hybrid cloud storage can be installed and controlled by a single administrator if it has built-in automation and operates based on policy,” said Joe Arnold, SwiftStack president and chief product officer. “Automation is a must-have for enterprise cloud in order to deploy, scale, and deliver application services efficiently – these are the revolutionary advantages of cloud computing.”

Automation reduces complexity that imposes constraints on business agility, and mitigates risks that become more common as an infrastructure grows. Aside from eliminating budget-busting complexity, automated provisioning and administration also relieves costs by eliminating manual efforts that incur staff time and expense. Labor-intensive management is impractical for organizations with massive data stores, and in industries that require multi-site production and collaboration, active archive, and on-demand allocation of capacity or performance.

Today, hybrid cloud data management software automatically synchronizes data to public cloud resources based on the policy the user defines. Data is placed either in the cloud or on premises, wherever it is needed by users and applications, and whatever level of protection or redundancy the workload requires. As products evolve, automation capabilities will necessarily include moving data fluidly from one public cloud to another as best suits the business need, based on each provider’s service level, performance or cost.

“At its best, data management should enable users to get new value and new utility out of IT assets,” said Arnold. “Agility is the real reason to go to the cloud, and it’s automation that drives agility.”

To view a video demonstrating simple steps to install and manage hybrid cloud storage with SwiftStack visit

SwiftStack brings the fundamental attributes of public cloud resources into the enterprise infrastructure: scalability, agility and pricing based on consumption. Legacy applications can access and consume storage via file services, and cloud-native applications via object. Users gain the freedom to move workloads between private data centers and public clouds like Amazon or Google, and from cloud to cloud, according to administrative policies. Whether on-premise or in public cloud, data remains under the management control of internal IT, residing wherever it is needed by users and applications. SwiftStack enables the use of standard commodity hardware and choice of server hardware, drives, and networking; and scales linearly, so capacity and throughput can be added independently and cost effectively.

About SwiftStack

SwiftStack, founded in 2011 by some of the earliest pioneers in cloud computing, is a leading cloud data management provider for organizations that require universal access to petabytes of unstructured data in a single namespace. Its software is popular in industries like media and entertainment, life sciences, and web-based business; and for functions like active archive, sharing and collaboration across multiple locations, and multi-cloud data management. SwiftStack has more than 100 customers including eBay, Verizon, and the University of Virginia. The company is headquartered in San Francisco and received B-series funding from OpenView Partners, Storm Ventures, UMC Capital, and Mayfield Fund. For more information visit or follow the company on Twitter and LinkedIn.

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Mario Blandini
SwiftStack, Inc.
(925) 759-5537

Judy Smith
JPR Communications
(818) 798-1475