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At NAB 2017, SwiftStack made a splash with its Cisco partnership showcasing what is possible with SwiftStack Multi-Cloud Data Management software—especially when coupled with an intelligent Media Asset Manager (like Vizrt’s Viz One) to orchestrate complex workflows and organize assets in SwiftStack and elsewhere.  One of the art-of-the-possible concepts we showed last year was how someone could build a workflow to parallelize and scale transcoding jobs with on-premises or public-cloud compute resources by pulling byte ranges of assets from SwiftStack; little did we know that Hybrik would showcase this exact idea—not as a prototype but as a ready-to-buy product for use with assets in AWS S3—and go on to win a best-in-show award for it!  Fortunately, a handful of our joint clients introduced us to each other, and a natural partnership was born around Hybrik’s transcoding and orchestration and SwiftStack’s private- and multi-cloud storage.

Now, as we approach NAB 2018, the discussion is no longer focused on what may be possible but rather what has been proven.  While many in the media industry have yet to modernize their workflows to incorporate cloud compute and storage (including private, public, and multi-cloud), the leaders are well down that path and already reaping the benefits of these adaptations, and SwiftStack is excited to help. Our new and existing clients tell us that SwiftStack…

  • gives them greater scalability (in both capacity and throughput) than their previous NAS storage,
  • inherently provides much-needed data protection and disaster recovery with multi-site architectures,
  • makes the reduction or elimination of tape archives a real option when all of their assets can be online all the time,
  • and opens the door to strategic use of the public cloud for compute and/or storage for the portions of their workflows that need it.

We’ll be showcasing this integration and partnership with Hybrik at NAB 2018 in their booth (SU9906), but you can get an early glimpse in the diagram below:


Leveraging the integrations between SwiftStack and Hybrik, an asset could be written into SwiftStack storage on-premises using the S3 or Swift APIs or the NFS or SMB protocols (no gateway required!) and then accessed via the S3 API by Hybrik—running in AWS—to run parallel transcoding jobs on ranges of the original asset.  As the transcoding finishes, the resulting media can be stored again in SwiftStack (to maintain local data custody and avoid S3 charges), placed in S3, and/or sent via high-speed transfer tools to clients.

Using Hybrik and SwiftStack together provides other benefits as well:  For example, consider a similar workflow without SwiftStack; before Hybrik could do ranged reads and spin up parallel transcoding jobs in EC2, the entire asset would need to be uploaded to S3, but with SwiftStack, there is no waiting for that single-stream upload to complete; Hybrik can immediately begin parallel transcoding using ranged reads from SwiftStack.  Also, Hybrik has developed an on-the-fly-transcoding feature that makes media assets that were previously unviewable in a browser easy to preview without downloading the entire asset to a local environment.

Obviously, we’re excited about this partnership, but I think we’re more excited about the way these modernizations are changing what’s possible in the media industry.  On some of our marketing materials, you may see this phrase:

Produce content faster, deliver it more easily, and keep it accessible indefinitely.

We see this happening today.  If you haven’t yet considered how multi-cloud storage can accelerate and simplify your media workflow, we would sincerely enjoy the opportunity to share our experience with you.  Contact us any time, and be sure to stop by at NAB.

About Author

Chris Nelson

Chris Nelson

Chris Nelson is the Vice President of Solutions at SwiftStack and leads the technical arm of the sales organization—including both the technical sales team of Solutions Architects and a Solutions Engineering team focused on developing and demonstrating integrations of SwiftStack software with third-party products and common industry workflows. Prior to joining SwiftStack, he spent several years leading sales engineering teams in storage software companies after spending over 10 years in a variety of storage product design and development roles at Sun Microsystems. Chris holds a B.S. in Computer Engineering, summa cum laude, from Kettering University and an M.S. in Computer Engineering from San Jose State University.

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