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It’s been almost three years since news first broke of SwiftStack and Vizrt’s partnership around the goal to modernize the storage side of common media workflows and almost 18 months since we first demonstrated the fruits of that initial labor together.  As Vizrt’s then-Chief Commercial Officer said, “Beyond basic toolset integration, we see strategic collaborative opportunities that enable new workflows and architectures using SwiftStack’s intelligent and expandable storage capabilities in conjunction with Viz One’s deep asset management feature set.”  And while we worked hard with Vizrt, SwiftStack expanded its strategic partnerships to include Cisco, who already has a well-respected presence in the media industry for providing networking and compute products to support IP-based workflows.

Now, as we approach NAB 2018, the discussion is no longer focused on what may be possible but rather what has been proven.  While many in the media industry have yet to modernize their workflows to incorporate cloud compute and storage (including private, public, and multi-cloud), the leaders are well down that path and already reaping the benefits of these adaptations, and SwiftStack is excited to help.  For the fiscal year we just closed, SwiftStack’s media business has grown exponentially in the last few years alongside partners and industry leaders like Vizrt and Cisco.  Our new and existing clients tell us that SwiftStack…

  • gives them greater scalability (in both capacity and throughput) than their previous NAS storage,
  • inherently provides much-needed data protection and disaster recovery with multi-region architectures,
  • makes the reduction or elimination of tape archives a real option when all of their assets can be online all the time,
  • and opens the door to strategic use of the public cloud for compute and/or storage for the portions of their workflows that need it.

As a fantastic example, one of the world’s top online gaming companies (we’ll update this post when we’re legally allowed to post their name) chose SwiftStack software, Cisco UCS hardware, and Vizrt’s Viz One MAM as the foundation of their new (and massive!) eSports league.  We’ll be showcasing their workflow and a SwiftStack integration with Cisco Cloud Center at NAB 2018 in Cisco’s booth (SU8502CM), but you can get an early glimpse in the diagram below:

Leveraging the integrations between SwiftStack and Viz One, all new media assets are ingested by Viz One and automatically transcoded to a lower-resolution proxy.  Those proxies are stored in SwiftStack on UCS hardware in on-premises data centers, and users can preview and scrub-edit those assets directly within Viz One while the assets reside in SwiftStack.  A small capacity of low-latency storage is used for craft editing, and then final high-resolution assets are stored by Viz One manually or automatically in SwiftStack for always-accessible, long-term archive.  And with SwiftStack’s Cloud Sync policies, the door to multi-cloud workflows is wide open; for example, assets such as audio tracks can be sent to Google for transcription, or full original assets can be sent to something like Hybrik (another SwiftStack partner in booth SU9906CM!) for transcoding in AWS.

Obviously, we’re excited about this and our other joint customers, but I think we’re more excited about the way these modernizations are changing what’s possible in the media industry.  On some of our marketing materials, you may see this phrase:

Produce content faster, deliver it more easily, and keep it accessible indefinitely.

We see this happening today.  If you haven’t yet considered how multi-cloud storage can accelerate and simplify your media workflow, we would sincerely enjoy the opportunity to share our experience with you.  Contact us any time, and be sure to stop by both Cisco (booth SU8502CM) and Vizrt (SL2416) at NAB.

About Author

Chris Nelson

Chris Nelson

Chris Nelson is the Vice President of Solutions at SwiftStack and leads the technical arm of the sales organization—including both the technical sales team of Solutions Architects and a Solutions Engineering team focused on developing and demonstrating integrations of SwiftStack software with third-party products and common industry workflows. Prior to joining SwiftStack, he spent several years leading sales engineering teams in storage software companies after spending over 10 years in a variety of storage product design and development roles at Sun Microsystems. Chris holds a B.S. in Computer Engineering, summa cum laude, from Kettering University and an M.S. in Computer Engineering from San Jose State University.

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