SwiftStack Blog

Object Storage Adoption in Media Strong at IBC 2019!

Not long ago, people looked at us like we were speaking in alien tongues when we asked if their applications supported object storage.  They didn’t know what object storage was or only knew of it in the context of Dropbox or Google Drive. How things have changed! Flying home from IBC, what struck me most […]

Use Aspera with SwiftStack in 3 Easy Steps

Using Aspera with SwiftStack private cloud object storage unlocks numerous possibilities, including architectures that are not possible with traditional NAS/SAN storage.  These advantages include: Integrated disaster-recovery: multi-region functionality can write to 2+ physical locations simultaneously and transparently fail-over Resilient: read from and write to storage despite poor network conditions Ultimate DMZ: immune to ransomware; fully […]

Esports is changing the game in entertainment

When I started working in IT more than ten years ago, I never imagined I’d see the kinds of platforms used today to deliver media content. One of the most exciting, transformative and fastest growing categories in entertainment now is esports. SwiftStack serves several esports customers. These companies are typically video game developers whose titles […]

Why I Joined SwiftStack

Background Filing cabinets filled with custom laser-cut foam and ~600 loose hard drives, DiskCatalogMaker, and BlacX docks — this ’shared storage’ and archive strategy was my introduction to petabyte-scale problems in the media industry.  But let me back up. In late 2012, I joined an early-stage but now prominent post-production and distribution facility near Hollywood.  […]

Harnessing the Power of Metadata in a Multi-Cloud World (Part 1) By Ted Butler & Chris Nelson

Metadata Life Cycle Organizations of today can easily generate and persist large amounts of data, but this does not come without a challenge:  The question, “How can we store all of this data?” has been replaced with, “How can we derive value from all of this data?”  Without a logical way to locate something or […]

Vizrt and SwiftStack: Lead-up to NAB2018

It’s been almost three years since news first broke of SwiftStack and Vizrt’s partnership around the goal to modernize the storage side of common media workflows and almost 18 months since we first demonstrated the fruits of that initial labor together.  As Vizrt’s then-Chief Commercial Officer said, “Beyond basic toolset integration, we see strategic collaborative […]

NAB 2018 – Hybrik and SwiftStack Partnership Announcement

At NAB 2017, SwiftStack made a splash with its Cisco partnership showcasing what is possible with SwiftStack Multi-Cloud Data Management software—especially when coupled with an intelligent Media Asset Manager (like Vizrt’s Viz One) to orchestrate complex workflows and organize assets in SwiftStack and elsewhere.  One of the art-of-the-possible concepts we showed last year was how […]

Demo of an Example Media Workflow

Right now, at NAB 2017, we’re demonstrating an example media workflow in the Cisco booth using SwiftStack software and Cisco UCS servers. For those who are unable to make it to the show and are interested in seeing the demo, check out this video we produced that highlights some of the ways SwiftStack private and hybrid […]

Hybrid Cloud Storage Workflows with Google Cloud

Developing functionality, putting it into a product, and demonstrating these new capabilities is interesting, but showing real examples of what you can accomplish with it is much more compelling. For my latest video, I walk through how to setup and configure Cloud Sync in SwiftStack to synchronize on-premises data with Google Cloud Storage, then use […]

Behind the Scenes: Viz One & SwiftStack Integration

IBC, the International Broadcasting Convention wrapped up last week.  Visitors from around the world descended on Amsterdam to discover what’s next in broadcast technology. We managed to own the news cycle at the show thanks to our joint announcement that Vizrt, makers of the industry-leading Media Asset Manager “Viz One” selected us as their new default storage.  Let that […]